Remembering The Counter®

Written by Peter Manis on May 7, 2015

I came across pictures of a restaurant we built in 2014 in Clifton, NJ. It is a franchise chain from California called The Counter®. The Counter® is very well known in California and is praised for its gourmet custom built burgers.

This job was a build out in the very popular River Front Mall on Route 3 West in Clifton just a few miles from Met Life Stadium. The address is 374 Route 3, Clifton, NJ 07014. The store used to be a Pollo Tropical restaurant, which we demolished and rebuilt for The Counter® from scratch. At 4000 Square Feet, this is the largest The Counter® restaurant in the world to date.

The dining features a 158 person capacity dining room with a full center bar with two bartender stations and four point of service stations. Spiral HVAC ductwork and large hanging bar structure decorate the open 40' ceiling above. The kitchen features state-of-the-art cooking and dishwashing equipment. The office houses the audio, camera, and other utility systems. The 2nd floor stock room holds two massive cooking oil drums and two super high capacity Navien tankless on-demand hot water heaters.

Below are some pictures of the final build out of this awesome restaurant build out.

store front
dining front

Store front fitted with full size garage doors on both sides (left). Dining room entrance (right).

dining left
dining right

Dining room booths left and right sides.

dining rear
dining rear

Dining room rear.

dining booths
dining booths

Dining room booth views.

liquor shelf

Celing suspended liquor shelf above bar.

kitchen pass through
kitchen cook area

Kitchen pass through and cooking areas.

kitchen prep area
kitchen prep area

Kitchen prep areas.

dishwasher area

Freezer and dishwasher areas.


Office views.

2nd floor entrance
stock room

2nd floor entrance and stock room.

men restroom sink
men restroom urinal

Men's restroom views.

women restroom sink
women restroom toilet

Women's restroom views.

women restroom partition
women restroom toilet

Women's restroom views.

baby changing station

Baby changing station.